The Findling^® is made of stone paper. This idea is almost 100 years old, but the implementation took a lot longer: stone paper has only been rediscovered in the past 20 years. The Findling^® is a revolutionary book that stands for more sustainability and environmental protection – exclusively distributed by meyer² Haptische Werbung.

This special material consists of a combination of limestone flour and polyethylene resin (high density PE), with a ratio of 80 to 20. The flour is actually a waste product of stone quarries. This material once polluted the environment and contaminated the groundwater – now, in combination with HDPE, it becomes a new hope for nature.
That is how easy great ideas can be.

For the making of stone paper not a single tree needs to be cut nor a single drop of water needs to be wasted. We think that trees should stay in forests and should not be processed in the sawmills of billion-dollar paper industries. Due to climate change, drinking water is becoming an increasingly scarce resource and should not be used for the production of paper – especially when there are alternatives like stone paper.

Because of the resource-efficient production, much less CO2 emissions are produced when compared to pulp paper. According to our calculations, 474 kilograms of CO2 are emitted during the production of stone paper – during the production of regular pulp paper, 1431 kilograms of CO2 are emitted.

Stone paper protects groundwater: No harmful chemicals are used during the production of this paper. This has been confirmed by the REACH certificate of the European Union, which we received for our stone paper. Even HDPE, a synthetic substance, is environmentally friendly because of its recyclable properties. By the way, almost everyone is familiar with HDPE: It is often used in the production of plastic bottles – and, thanks to the bottle deposit (Pfand) system, this substance can be used over and over again.

Another peculiarity: Stone paper is much more resistant than usual pulp paper. It is very tear-resistant, resistant to kinks and waterproof due to its special composition. Pulp paper is quickly soaked while Stone Paper remains stable.

Stone paper is a true revolution when it comes to recycling. Both of its ingredients can be completely recycled. That is why stone paper was awarded with the Cradle-to-Cradle process by the Hamburg Environmental Institute. This means: All components have a very high recyclability – from the cradle to the grave.

Of course, stone paper does not feel like usual pulp paper because it does not contain any wood chips. The feeling is rather reminiscent of silk – a true pleasure for the hand. That is how promotional products should be. For experts: usual paper densities are 80-90 g/m². The density of stone paper is 160 g/m². This furthermore contributes to its high quality appearance.

This is the reason why the Findling^® feels so special. We from meyer² put a lot of emphasis on the haptics of our products – the Findling^® fits perfectly within this ideal. When you give away this stone paper book the recipient will immediately realize that this is something special. Every time they use this book they will be reminded of who gave them this book with its highly utilitarian experience.

All in all, our Findling^® is not only a revolutionary book but an excellent promotional gift. This is your message: Dear customer, you are as exceptional as this book. Together we will do something good with the Findling^®: We will protect the environment by renouncing pulp paper.

Act correctly – with the Findling^®!